Telstra recently acquired a 55% shareholding in Chinese media companies Autohome and PCPop, merging them with Norstar Media, another automobile and digital device web site acquired by Telstra in the same transaction. The companies’ combined worth top $220m.
Norstar Media operates the auto site Che168.com and the digital devices site IT168.com and Autohome/PCPop operates the auto and the digital devices sites repsectively.
The two acquired businesses top $220m in combined worth and are leaders in the online auto and digital device advertising sectors in China.